When William Shakespeare wrote “The course of true love never did run smooth,” he obviously didn’t realize it would have helped to have a Jewish matchmaker in A Midsummer Night’s Dream.
For as long as there have been Jews, there have been shidduchs. But the tradition — famously enacted in Broadway’s Fiddler on the Roof, celebrating its 50th anniversary this year — is experiencing a resurgence as a way of avoiding the pitfalls of online dating or just waiting for Mr. or Ms. Right to happen along. Once considered the provenance of Orthodox Jews, matchmaking is now also regarded as a proactive path to romance for those who identify as Conservative, Reform or just culturally Jewish.
In Philadelphia, at least two women are making a business out of their penchant for matchmaking. Both started their companies within the past two years, going through separate classes of the Tribe 12 Fellowship, an incubator program for young entrepreneurs that is funded in part by the Jewish Federation of Greater Philadelphia.
Aleeza Ben Shalom and Addie Lewis Klein are far from the Fiddler image of elderly yentes in babushkas. While they draw on tried-and-true methods, they are hip to the modern nuances of dating in the Internet age and add 21st-century maneuvers as they act as go-between buffers to facilitate long-lasting relationships between those who want to marry within the faith…….
To read the full article: JewishExponent.com